Google gets its way, bakes a user-tracking ad platform directly into Chrome
arstechnica.com
Chrome now directly tracks users, generates a "topic" list it shares with advertisers.

Google is now rolling out a system where Chrome directly tracks your activity and shares its summary with advertisers.

Also Firefox is faster as of like two months ago.

It takes five minutes to switch browsers, and the difference is so little that you'll often forget you did it.