Thanks for ruining the rotating login screen photos you assholes, I actually liked those 
I'm sure everyone alive on Planet Earth already knew about Todd Howard's latest Gamebryo-powered mess
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I love that this ad is presented just like a picture of a savannah or a castle
When I first upgraded to Windows 10 on the very last day you still could upgrade from Windows 7 for free, it was just pictures of beautiful landscapes or ancient monuments along with a short blurb about them where the PLAY STARFIELD WITH PC GAME PASS text is in this picture. I didn't specifically turn that login screen on but I liked it so much that I kept it on. Then, maybe a year ago(?) the text stopped being about the image and turned into a generic blurb for various Microsoft services, most often Game Pass.
This is the first time I remember the image itself just being a straight up ad for something. I'm sure they were feeling clever because it's an atmospheric piece of concept art that kind of looks like the kind of photos they typically have in the rotation for these login screens.
Yeah this is exactly how they got whoever is in charge of these to capitulate and include it.
Slippery slope from here on out, if they've done one explicit ad, more will follow.
I googled starfield ad login screen and this is not even the only Starfield™®© image in rotation