• CriticalResist8 [he/him]
    ·
    7 months ago

    Hey, designer here (at least that's what I say at family functions). I'll need to look at it properly on a computer but I can see two things.

    1. The kerning with the A is a bit wider than on other letters, either the A letter needs to be brought closer to the rest of the word, or it needs to be a little more top heavy.

    2. Same alignment argument with the whole logo, the word Cry feels a bit too aligned to the right. I would bring it a little bit more to the left.

    I assume you mathematically aligned the letters and so on paper they are all centred properly and stuff, but you need to do it optically for human eyes. Because the C is rounded, it looks further left than it actually is, you need to offset it to the left a little bit as the left edge of the C is very thin (if you looked at in 1D, imagine it's just a line).

    I can provide a more visual example later but this is what jumps out at me.

    The gem also clashes with the typeface as you don't really find that shape in the font (lozenge). You have straight lines for the most part with thin, needley ends (the serif) and a very rounded, almost circle C. Is it possible to try other shapes inside the C?

    • BeamBrain [he/him]
      hexagon
      M
      ·
      7 months ago

      Thanks for the suggestions! Nice to hear what a designer has to say. I'll make some adjustments.