This is actually a great analysis of Hallmark Channel's Christmas movies, and why their plots frequently center on 30-something year old women who abandon their successful big city lives to move back to their home towns and marry the handsome "boy next door." It seems to be a very popular fantasy among the network's primary audience, conservative women aged 50+ (70% of the channel's viewers.)
Citations needed did an amazing analysis of the Hallmark Christmas phenomenon that touches on this and a lot of other stuff
https://citationsneeded.libsyn.com/ep-152-hallmark-christmas-movies-and-the-cozy-conservative-nostalgia-machine
And a follow-up here about the anti-labor tropes of Hallmark movies
https://citationsneeded.libsyn.com/a-very-special-news-brief-hallmarks-anti-labor-churn-a-follow-up-conversation