ingredient suppliers: pay us more bc inflation
restaurants: ok
property owners: pay us more bc inflation
restaurants: ok
CEO's: pay us more bc inflation
restaurants: ok
workers: pay us more bc inflation
restaurants: are you crazy? we'd have to raise prices! it would ruin us!
The other day I was trying to explain this "made with 100% whatever" concept to a coworker.
A HFCS fruit drink might say "made with 100% real juice", but that real juice could be like 2% of the total recipe when the rest is HFCS, dyes and flavorings. It's one of those technically true things and it's enough to skirt FDA labeling requirements, and a lot of people are dumb enough to be taken in by it and believe they're drinking a real product.
Oh juice is the prime example! The other twist is 'made with 100% fresh juice'. Thank you very much for not adding rotten fruit into my long-life carton but don't you think it's a stretch to put a 'fresh' label anywhere near this thing that's been in your warehouse for a year and will sit in the back of my cupboard for another few months?