It turns out that accommodating spoiled aristocrats who order shit they don't need from halfway across the Earth on a whim has a cost, and let me tell you: that cost isn't coming out of the executives' salaries!
Every time you return something, you are adding data to a spreadsheet that returns the value of "fuck you."
Tangentially: this is why I despise association with "consumers" as a class. The wealthiest and most comfortable people on Earth have banded together with one demand: "More cheap shit for us!" This, of course, translates in reality to "More machine guns for the child laborer guards! Worse conditions for workers! More dead miners!"