https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo#xenforo-comments-3844282

  • regul [any]
    ·
    2 months ago

    I feel like billboard ads for actual brands were on billboards in racing games in the PS2 era. Or like product placement for a Nokia Sidekick or something.

    • EmoThugInMyPhase [he/him]
      ·
      2 months ago

      One of the most asinine things I’ve seen was some ultra graphic “realism” mod for GTA V and they replaced all the fictional, creative advertisements and brands for real life billboard ads from McDonald’s, coke, marvel, etc.

      • Xx_Aru_xX [she/her]
        ·
        2 months ago

        and they replaced the fictional cars with real cars, I hated that

    • hexaflexagonbear [he/him]
      ·
      2 months ago

      Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.

      • BelieveRevolt [he/him]
        ·
        2 months ago

        They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama's campaign ads.

        EA has really been at the "forefront" here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.

    • BelieveRevolt [he/him]
      ·
      2 months ago

      Real brand ads are going to be a thing in any racing game that has a real world license. Or even without a license, since Pole Position had Marlboro and Pepsi billboards in 1982.

      One of the Need For Speed games definitely had serious product placement for the Sidekick (which was not a Nokia phone btw).

      • regul [any]
        ·
        2 months ago

        The early 2000s were a long time ago, okay? Lol