https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo#xenforo-comments-3844282

  • BelieveRevolt [he/him]
    ·
    2 months ago

    They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama's campaign ads.

    EA has really been at the "forefront" here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.