for comparison: over-emphasizing every other word kills the natural flow of reading something yourself (and makes it seem like the writer is talking down to the reader). italics can be helpful for understanding what exactly an author is trying to say by emphasizing a certain word, but when you start forcing emphasis on every other word, and you're doing it every sentence, reading the entire essay/book becomes unnecessarily arduous. I literally cannot read much of Lenin's work, because it reads like a condescending reddit post. when I can find his writing with all the heavy-handed emphasis removed, it reads a lot more naturally.