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2020: Microsoft sets goal to be carbon negative by end of the decade.
2023: Microsoft's emissions are 30% higher than in 2020.
Main cause? The relentless push to meet AI demand, which requires new data centers built out of carbon-intensive steel, cement, chips.
Corporations will go green on public pressure. 
that and marketing campaigns by companies like OpenAI trying to convince people that their product is more capable than it actually is