TL;DW: Apple Intelligence is Apple training their models locally on your personal Apple product data (aka anything you do on an iPhone, Mac, iPad or your Apple ID) using their Apple Silicon chips as well as building a Apple Siri voice assistant client for OpenAI's ChatGPT. The features seem gatekept to newer Apple products and they claim it's opt-in.
It looks like "AI" is here to stay as capitalists have placed it in most supply chains and industries. Goes without saying, but don't buy Apple, you're just buying yourself a one-way trip to a digital jail where the walls are made out of "seamless apple ecosystem" and "shiny metal devices that are cold to the touch."
Especially don't buy anything from the Apple Store because that's trashy Global North treat brain behavior.
Sure they used their trillions in net value to engineer an ARM chip to get one up on the x86 tyrants and their industry connections to make it all work, but at the end of the day, they have the audacity to sell you a shiny heap of metal whose RAM and SSD are both soldered in and whose right to repair stance would be better stated as a huge middle finger right to your face.
People buy Apple because in the Global North, people are conditioned to see technology as a status tool rather than something that solves problems for you and that you can control. It is an apathy built into the education system by the ruling class to slowly convince people that it's alright not to own anything and to relinquish more and more of their freedoms to the capitalists charging thousands of dollars for machines that they rigged to blow in 5 years. Once you're outside of the imperial core, Android dominates because of economic necessity (unless you're some Shanghai liberal who sees western products as a status symbol or rich). You buy Apple because you are conditioned to or born into it.
Apple is always the good cop to Microsoft's bad cop. They're still jailing you in the end.
Hmm, how is Apple able to identify all my family members? I don't know!
, sorry I just found that part funny.
Yeah I didn't mean to suggest that Apple is a force for good even in any convoluted way. Just that the computing capbility of the new hardware is improved while other tech companies are doing the equivalent of eating glue.