Exactly, it's basically been reduced down to just the aesthetics which can be readily repackaged and recuperated. It's a floating signifier, waiting for a brand to attach to and be capitalized on. But since there's something fundamentally good at its core, I still see value in it.
Twitter solarpunk is cooked because they all use screenshots from the same yogurt ad with lines like "a business is only as good as its people" lmao
Exactly, it's basically been reduced down to just the aesthetics which can be readily repackaged and recuperated. It's a floating signifier, waiting for a brand to attach to and be capitalized on. But since there's something fundamentally good at its core, I still see value in it.