A bunch of nerds deciding to do the same thing as individuals based on advocacy is just a less effective version of collective action.

The key is to fight against false catharsis that often makes its way into such poorly-organized "movements". Nobody should feel like it's "enough" when they buy bulk and take one fewer flight and eat beans instead of beef. Similarly, there are defeatism traps in the insufficiency of poorly-organized action where the burden is on individuals making "consumer choices", essentially climate and environmental nihilism.

We should try to radicalize these people. They're ripe for it. They need a grounding in what would be sufficient, what other actions can be taken collectively, how to come together and identify the mechanisms driving environmental degradation.

And we can't do that if all we do is dunk on their good-faith individual action.