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Apple grasping desperately for that perpetual growth...and this is what they come up with. Naturally this won't see mass adoption, it's a shitty product.
As a device for working, it can't do anything a phone can't do and the only people interested in VR are tech enthusiasts. Those people already have existing devices that are cheaper and have more options. Those options have been out for years, so Apple is hella late to the party with this one and the classic demo of Apple, people who just want their device to work and not worry about the nitty gritty, don't care about VR.