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I really wish Hallmark put more effort into reaching younger fans with their collections.
And even older fans like me would like some merch from the newer shows and not just more TNG, and TOS or even Enterprise.
Do they have any kind of realistic focus groups informing these selections?
Honestly? I think that's probably exactly what they do.
Nostalgia sells, which is why TOS stuff specifically has dominated the merch market for years. And older fans, unfortunately, are probably more likely to have money to burn.
I find merch interesting these days...what do people even want? I feel like action figures are a thing of the past. Are prop and costume replicas where it's at these days?
