nefarious synthetic content risks increasing people’s scepticism towards digital information altogether

This is honestly my biggest concern with AI gen and information. I'm not so much concerned about "fake news" as I am about people who are already jaded becoming more cynical about information as a whole and effectively saying, "Let me just enjoy my Cheetos and iPhone 53 in my domicile and pretend the outside world doesn't exist."

Google is probably mad that AI is doing a better job of ruining the Internet than they are