The CTO of Mozilla and some other employee are posting on r/firefox defending this shit.
They say it is their job to help the adtech industry, by finding a compromise between my interests and Facebook & co's interest. Only they get 90% of their revenue from adtech, so their actual job is to sell me out.
This "plan" involves collecting additional data on behalf of adtech right now, and then there's a hypothetical second step, in which they will lobby to force this new system on everyone. Only (a) this second step is not going to happen, and (b) instead of being tracked by adtech companies, I'd now be tracked by "trusted third parties" or some shit which then sell my data, in aggregated form, to adtech companies. Wow. Great improvement this, we now have middlemen that are, uh, by semantic re-definition, not adtech companies.
So the actual second step is "???" and the third step is presumably "profit".
They also just bought an Ad network, so can’t get ad revenue if they can’t track people.
Synergies(TM)
Uncheck the box labeled Allow websites to perform privacy-preserving ad measurement.
And, we're back to normal?
I thought I had left that crap behind years ago when I ditched Internet Explorer for Firefox, and then Firefox for Waterfox... but since switching to linux a few months ago I haven't managed to install it so I've been stuck with Firefox... 😠 Time to try Librewolf I guess.
