Qantas published a first class mistake fare between Sydney and Los Angeles. The airline isn't honoring it, but is offering an alternative.
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Any business should always honor a pricing mistake. Qantas made $2,470,000,000 in profit last year. A loss of $5,000-$10,000 won’t hurt them at all. And it shows good will to the people that fly them.
I'm curious what people think was the best way to handle the situation.