Maybe naming their ev the BJ69X was a stupid decision for a company with a ton of loyal Corolla, Camry, Supra, Sequoia, Tacoma, Tundra, and Prius owners.

Maybe it would help if they didn't file lawsuits to sue California for setting emission mandates, then dropping out as soon as the administration changed:

https://www.detroitnews.com/story/business/autos/2021/02/02/stellantis-toyota-drop-out-trump-suit-against-california-emission-rules/4352557001/