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I hate that the member prices don't show the unit rates. I prefer to buy in bulk where it works out cheaper for some things and it's impossible now without taking a calculator.
Even before, they were trying to prevent you comparing without a calculator - e.g. every type of M&S tomatoes has price per kilogram except for the cheap ones which have price per item.
Is anyone surprised? Just like 'The Sales' and that Black Friday cobblers. I worked in Curry's PCWorld once over that period. They have cheap(er than usual) cack shipped in just for that.