So, why is this the case? The ultimate goal of online dating apps should be to function as a conduit in creating committed relationships, right? Wrong. The realm of online dating has become a multi-billion dollar industry — an industry that profits primarily off of user addiction, especially by keeping its users single. The way that the industry accomplishes this is twofold, relying on qualities of gamification and what psychologist Barry Schwartz refers to as the “paradox of choice.”

The presence of the choice paradox in online dating is perhaps best understood through the analogy of online shopping. Studies have shown that as shoppers are exposed to more options for potential purchases, they are paradoxically less likely to be satisfied with their ultimate decision. As our brains become inundated with a variety of choices, we often experience choice paralysis: An anxiety-induced state that prevents us from making a resounding decision.

On Tinder, the user’s experience of choice overload has become a frequent occurrence. In the emergence of what some are calling “serial swipers,” many users can be seen displaying strong hesitations to commit to a singular option due to fears of missing out on a potentially better one.

The infiltration of the choice paradox into the realm of relationships is especially dangerous. Unlike the case of online shopping, users aren’t choosing between products, they’re choosing between people. The resulting world of online dating has become a breeding ground for objectification, sexual harassment and insecurity, as choices are increasingly influenced by abundance and appearances rather than genuine compatibility.

The instant gratification offered by each ‘match’ causes the idea of exclusivity to appear unsettling, with many individuals remaining addicted to these apps even in committed relationships. Specifically, 30% of Tinder users are married, and another 12% are in relationships. Because of this, the online dating world has become a hotbed for cheating and noncommittal sex. Users find themselves immersed in an endless, twisted game, where matches and hookups function as points to keep score.

  • teddiursa [she/her]
    ·
    2 years ago

    If you don’t like the dating apps don’t use them. They’re not creating any more problems. They haven’t taken anything away from meeting people in real life.

    • ZWQbpkzl [none/use name]
      ·
      2 years ago

      Except everyone else is using them and that affects you because you live in a society.

      • You lose opportunity to meet new potential mates because they're only using dating apps (and more likely only know how to date via them).
      • You have to deal with other people who have been mentally affected by using dating apps.
        • Unless they've been inoculated with some amount of critical theory, it's totally rational for cishet males become a red-pill dipshits solely based their experiences with these apps.
    • very_poggers_gay [they/them]
      ·
      2 years ago

      They haven’t taken anything away from meeting people in real life.

      ehhhhh, i kinda disagree. like i don't know if it's dating apps that alienate young people directly, but i think they definitely influences experiences of "meeting people in real life" ... or it could just be neoliberalism and the pandemic and everything else that makes life as a young person so drab and isolating

      maybe this is a cringe analogy, but i wonder if it's similar to like the rise of online gaming, which kinda made couch co-op or LAN parties way less popular.

      Or, alternatively, whatever that song said about video killing the radio said.

      :shrug-outta-hecks:

    • bigboopballs [he/him]
      ·
      2 years ago

      They haven’t taken anything away from meeting people in real life.

      and how the heck do you do that (esp. being poor, and as an introvert) these days? :yes-honey-left:

    • TreadOnMe [none/use name]
      ·
      2 years ago

      Yeah, that's definitely not true. Try being sober in your late twenties, working full time and trying to meet someone. There used to be things like speed dating, singles nights, events aimed at single people. Maybe they would take your money and not work, but you would actually have a chance to meet people in person. Now, those do not exist except for in the largest of cities, and nobody meets or talks to anyone unless you are willing to bite the bullet and get up in their shit, which most of the time they end up being fine with, but YOU have to do it.

      There is real difference in how older people treat the bar (talking to everyone, buying drinks for people, being social) and how young people treat the bar (on their phones, just talking to their friends, aggressively getting drunk) these days.