The most obvious stupid scam ever conceived and they actually managed to hook a bunch of actual corporations
Square Enix, Nickelodeon, Coke, KFC, and more fell for this shit while regular people were laughing about how obvious a con it was.
Really puts into question the capitalist myth of the genius entrepreneur and the idea that these corporate types are rich because they are smart or deserving in some way.
Some are stupid enough to drink the coolaid but most actually realise that its stupid but want to cash out on the other stupids then duck out. But the thing is they also have to tell everyone else that its actually really cool and good to get that stupid in to buy the thing.
Square is the funniest example of drinking the coolaid though. I wonder what they're even going to do now.