The most obvious stupid scam ever conceived and they actually managed to hook a bunch of actual corporations
Square Enix, Nickelodeon, Coke, KFC, and more fell for this shit while regular people were laughing about how obvious a con it was.
Really puts into question the capitalist myth of the genius entrepreneur and the idea that these corporate types are rich because they are smart or deserving in some way.
I'm sure more of those companies were aware that it's a shitty idea than you're giving credit for. That doesn't matter though, what matters is whether they can convince other people to pay for it before everyone else figures that out. Most marketing is about getting people to buy shit that they wouldn't buy otherwise, this is no different.
Yea especially with KFC listed as an example.
They've literally done stupid wasteful shit for decades to get free publicity. To the point they called a chicken sandwich with chicken for bread a double down and started advertising literal slop buckets.
Anything other than maintaining a decent quality menu.