I'm writing this as someone who has mostly lived in the US and Canada. Personally, I find the whole "lying to children about Christmas" thing just a bit weird (no judgment on those who enjoy this aspect of the holiday). But because it's completely normalized in our culture, this is something many people have to deal with.
Two questions:
What age does this normally happen? I suppose you want the "magic of Christmas" at younger ages, but it gets embarrassing at a certain point.
And how does it normally happen? Let them find out from others through people at school? Tell them explicitly during a "talk"? Let them figure it out on their own?
We used Santa (et al.) as an exercise in critical thinking. Outside of saying, "Yep, the Easter Bunny did it." we never directly lied about it. If they asked a question about it, we answered truthfully.
Child: "Whoa, how does he visit all those homes in one night?"
Dad: "It's impossible unless he uses magic."
C: "Whoa magic is real??"
D: "Nope."
They all figured it out on their own before they hit grade school.