At least they put it in scare quotes and the very first paragraph points out it is a euphemism for ethnic cleansing. In this particular instance it's more on the zionists for adopting the term than this media outlet for not criticizing it and calling it like it is. If this were e.g. the U.S. mainstream media, they'd almost certainly be tripping over themselves to be complicit with, or even double down on, the apologetic propaganda.