Yeah, didn't the "le epic bacon" thing happen in response to a huge slump in bacon sales? I could have sworn reading somewhere that the whole thing was basically an astroturfed social media marketing campaign by the pork industry. Or maybe I'm just being conspiratorial.
The article shows the pork industry pushing restaurants to slap bacon on everything, not engaging in viral marketing. Le Epic Bacon being a organic consequence of the inorganic baconator.
Yeah, didn't the "le epic bacon" thing happen in response to a huge slump in bacon sales? I could have sworn reading somewhere that the whole thing was basically an astroturfed social media marketing campaign by the pork industry. Or maybe I'm just being conspiratorial.
It was astroturfed. https://www.salon.com/2023/01/31/heres-how-we-fell-in-and-out-of-love-with-bacon/
The article shows the pork industry pushing restaurants to slap bacon on everything, not engaging in viral marketing. Le Epic Bacon being a organic consequence of the inorganic baconator.
IIRC colbert did a massive ad for baconnaise on his show (it was disguised as a funny segment). so there was all kinds of push for the bacon shit.