The thing a lot of people don’t know about film is it takes about 3-8 (or more) years to make a studio feature film
Typically this type of flip flopping is a result of leadership change. The previous leadership approved it and has a vision for it. Zaslav came in and has a different view of its potential.
The tax change has accelerated how this happens. It used to be that a new admin would come in and bury a movie on straight to DVD or a shit release date with no marketing.
So is the actual concern that the marketing costs more than the expected return? If so why even make the damn thing?
The foundational question of filmmaking…
The thing a lot of people don’t know about film is it takes about 3-8 (or more) years to make a studio feature film
Typically this type of flip flopping is a result of leadership change. The previous leadership approved it and has a vision for it. Zaslav came in and has a different view of its potential.
The tax change has accelerated how this happens. It used to be that a new admin would come in and bury a movie on straight to DVD or a shit release date with no marketing.