Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
Don't have time to read the research paper linked by the article at the moment...
But isn't the research just looking at how people view the message and not "were you pirating stuff and now you're not?"