Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an "Intel Core Ultra 7". This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they're just throwing that away.

Infinitely worse, they've also thrown out their low end Pentium and Celeron CPU branding. Now they're simply calling them all a generic "Intel Processor". What the actual fuck? People avoid Pentiums and Celerons because they're widely regarded the absolute bottom of the silicon barrel. Now instead of "don't get a Celeron, it's practically e-waste" it's going to be "don't get an INTEL PROCESSOR, it's practically e-waste". Holy shit.

A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I'm making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.

  • flan [they/them]
    ·
    edit-2
    8 months ago

    ive always found the Core branding a little baffling, why is it 14th Gen Core i7? Anyway this new branding doesn't seem much better. They should just give them yearly updates and have a few different letters to represent the different lines like phone makers do. Or do what NVIDIA does and just use progressively bigger numbers.

    • HakFoo@lemmy.sdf.org
      ·
      8 months ago

      The "14th generation" is arguably the most useful part of the name, since it usually defines other expectations-- the core types and counts.

      They use progressively larger numbers too, but also a bunch of letters to hint on features enabled. A 2500K used to be a 2500 that allowed overclocking, but I'm not sure what a 14900OMGWTFBBQ does.