Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an "Intel Core Ultra 7". This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they're just throwing that away.
Infinitely worse, they've also thrown out their low end Pentium and Celeron CPU branding. Now they're simply calling them all a generic "Intel Processor". What the actual fuck? People avoid Pentiums and Celerons because they're widely regarded the absolute bottom of the silicon barrel. Now instead of "don't get a Celeron, it's practically e-waste" it's going to be "don't get an INTEL PROCESSOR, it's practically e-waste". Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I'm making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
Yeah but it's deliberately deceptive. I would expect, for example, a Core 7 150U to outperform a Core Ultra 7 155U in most tasks because it trades away the two weakest cores and the useless NPU for an extra 600MHz boost on the cores that actually matter but you really have to dig into spec sheets to figure those details out