Signs and images claim to represent something real, but no representation is taking place and arbitrary images are merely suggested as things which they have no relationship to. Baudrillard calls this the "order of sorcery", a regime of semantic algebra where all human meaning is conjured artificially to appear as a reference to the (increasingly) hermetic truth.
Anything to get the boys to do the bare minimum. Its like blending kale and spinach into the kids fruit purées. What the hell are you even going to put in that Velcro and Loop system?