I feel like the TikTok ban is only the start.
The US is pissed that it couldn't 100% control the narrative on Israel genociding Palestine and sees the internet as the reason why. They've already put a lot of effort into homogenising and controlling the narrative on most big social media sites. I wouldn't be surprised if they started cracking down more under the guise of "stopping misinformation"
Yeah I came here to say this. Censorship in the west works through changing emphasis or floods of nonsense. Average people don't want to sift through hours or footage or go to obscure forums. They want immediate information or the first thing they find that sounds right.