https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo#xenforo-comments-3844282

    • regul [any]
      ·
      7 months ago

      I feel like billboard ads for actual brands were on billboards in racing games in the PS2 era. Or like product placement for a Nokia Sidekick or something.

      • EmoThugInMyPhase [he/him]
        ·
        7 months ago

        One of the most asinine things I’ve seen was some ultra graphic “realism” mod for GTA V and they replaced all the fictional, creative advertisements and brands for real life billboard ads from McDonald’s, coke, marvel, etc.

      • hexaflexagonbear [he/him]
        ·
        7 months ago

        Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.

        • BelieveRevolt [he/him]
          ·
          7 months ago

          They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama's campaign ads.

          EA has really been at the "forefront" here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.

      • BelieveRevolt [he/him]
        ·
        7 months ago

        Real brand ads are going to be a thing in any racing game that has a real world license. Or even without a license, since Pole Position had Marlboro and Pepsi billboards in 1982.

        One of the Need For Speed games definitely had serious product placement for the Sidekick (which was not a Nokia phone btw).

        • regul [any]
          ·
          7 months ago

          The early 2000s were a long time ago, okay? Lol

    • flees [comrade/them]
      ·
      7 months ago

      I know in Battlefield 2142 they had generated ads on billboards. The game came with a little card in it telling you that by playing the game you agree to the terms of the ads.

      • Torenico [he/him]
        ·
        7 months ago

        Battlefield 2 had a special map released called Highway Tampa that had Intel ads in billboards and shit. I think that same map was ported to 2142.

        Good map, modders later on removed all mentions to Intel lmao

    • Leon_Grotsky [comrade/them]
      ·
      7 months ago

      Yes, I remember in the mid to late 2000's seeing in-game billboards for movies like Tropic Thunder and Book of Eli in EA's Battlefield: Bad Company.