aldous wrote a book titled "The Perennial Philosophy" that I totally recommend just for edification about commonalities about mystic traditions separated by time and space (Huxley was an early acid head lol), but he said this thing in like the 40s about how advertising was the new, all pervading religious cosmology where we were all being instructed every moment in a value system of wasteful degradation of life and mass inhumanity. new is better than used, young is better than old, cleverness is better than wisdom, all is replaceable, nothing need be preserved or even studied.

I read those lines literally 20 years ago and not a season goes by that I don't feel haunted by the power and omnipresence of advertising -- and that some people saw it coming when it was just radio and billboards.