I gave my two boomer/maybe X-er coworkers (in well compensated IT roles) shit about it recently after one of them made us all sit through youtube ads to show us a goddamn Archer clip on a screen-share. I said "at this point browsing without an ad-blocker should be considered a security risk" and neither of them had any concept of why I thought that or that there was anything sucky about sitting through ads. It took a lot of restraint to not get angry or further mock them