I gotta say, I feel like targeting the coke's and mcdonalds of the world is kinda... hopeless? like it couldn't possibly make a dent in their numbers at the current size of the movement. Maybe thats not true, idk, but I'd prefer to absolutely wreck a sabra or something than make coke take a 0.4% hit
you know what, I think I was wrong.
It does seem like the majority of that hit is coming from predominantly muslim markets, not the domestic US market, and I think that bds org is US based? but regardless, significant dents are being made, and keeping the US movement in lockstep with the international boycott movements is important
I should have looked it up first