It's exceedingly effective.
I was talking politics with someone earlier today, on the topic of the new BRICS payment system, and the conversation went something like this:
Me: Countries should be able to trade in their own currencies, and no one country (USA or otherwise) should be able to declare unilateral sanctions and cause sabotage just because they want to.
Lib: Shouldn't USA be able to sanction Russia for its invasion of Ukraine?
Me: I don't think any country should be able to declare unilateral sanctions. On the other hand, if the global community wants to decide on sanctions together, that's another story. However, maybe the USA themselves should be sanctioned for their involvement in the 2014/2015 coup in Ukraine that started this whole mess.
Lib: Were those democratic protesters not legitimate?
Me: It was a far right, violet coup that overthrew a democratically elected government [Provides sourced examples of far-right violence during the coup, evidence it was a coup, and how it was clearly in the interests of Western governments]
Lib: [Provides Wikipedia links of the "Democratic mass movements in Ukraine"]
Me: Yes that is a textbook example of a CIA backed colour revolution.
Lib: That is Russian disinformation.
Why exactly does "disinformation" always have to come from "the other, evil foreign governments"? Why the fuck does Russia care what I think? Wouldn't it make a lot more fucking sense that our own government is trying to manipulate our understanding of the world?
I don't think I have ever once heard a lib use the term "American disinformation" or "misinformation from our own government" - it's always the evil Russians or Chinese. Of course reactionaries and chuds always cry foul at what the government says but it's only about dumb bullshit like vaccines and bike lanes.
The second any information runs contrary to the Libs heavily propagandised worldview it can immediately be dismissed as "foreign propaganda" - no matter how thoroughly sourced or researched or documented. It's just an immediate off switch for both the conversation and their brain. And, conveniently, they have handy NATOpedia articles to counter with.
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Free Palestine 🇵🇸
It's so powerful it broke out of the libs in America to infect everywhere else. The brewing Canadian election now has the Liberals accusing the Conservatives of being paid by Russian disinformation. The Cons are sketchy as fuck and not helping their own case either but now we also have the same "Everything I don't like is Russia" shit