It makes sense, Russia can no longer attack the U.S. on their lack of worker's rights or welfare. So the only way they can do it is 'lol they gay'.
Soviet posters went after the capitalists and oligarchs calling for new wars:
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I suppose Russia can still do that, call out the western imperialists for not wanting peace. Instead its Russia fighting the war against woke.
This is a really great strategy to get fascists in the west on your side, and it works too. There's a boat load of conservatives I see online praising Russia as some kind of last bastion of traditionalism or whatever.
There's literally folks moving to Russia too