I feel like Disney is somehow involved. The whole time I was watching it I felt like it was a Descendents-style take on the Smile movies. More gore, yes, and jumpscares. But none of the creeping suspense in the first movie. None of the "race against the clock."
It was just "Hey, this girl got stuck with the Smile thing. She's gonna die." And then you watched the whole movie and
Tap for spoiler
then she died
.
Yeah I mean it reminded me of an Herschel Gordon Lewis movie but for modern times