Politicians primarily conceived as brands seems the most fitting form of politics in a commodified society where identical products are re-invented over and over as different brands. Each brand attempts to persuade the public about their patented, utopian vision of life that only their product will offer if you buy (or elect) it. When your commodity is physically the same as that offered by a competing producer, then you either compete on price alone, or you brand your product such that its perceived to be different, although it would be impossible to tell in a double-blind test.
The American worldview is deeply capitalist-realist, and I think it will require reeducation if a revolution ever comes.
(news of trump inauguration indoors in capitol rotunda accompanied with amy klobuchar picture of what could have been)
Politicians primarily conceived as brands seems the most fitting form of politics in a commodified society where identical products are re-invented over and over as different brands. Each brand attempts to persuade the public about their patented, utopian vision of life that only their product will offer if you buy (or elect) it. When your commodity is physically the same as that offered by a competing producer, then you either compete on price alone, or you brand your product such that its perceived to be different, although it would be impossible to tell in a double-blind test.
The American worldview is deeply capitalist-realist, and I think it will require reeducation if a revolution ever comes.