The fact that for the first time in history almost any celebrity or politician is so easily accessible and yet people use Twitter to lick their boots instead tells me that bootlicking is a universal natural part of the human race
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Unfortunately, I think you're right. Many people want to be led or are sycophantic.
After reading the title of your post, I thought you might say, in answer: "nothing good".
People desperately want idols they can worship, playing the spiritual lottery hoping for the idols they worship to reciprocate and they will attack anyone who dares to criticize their idols