The Italian company behind Ferrero Rocher and Nutella is giving up on its farm in southern NSW saying the long-term climate is not conducive to hazelnut farming.
  • Ferrero, the company behind Nutella, has decided to discontinue its hazelnut farming venture in Australia.
  • The venture, which was initially seen as a boost for the Australian hazelnut industry, has been deemed commercially unviable due to low hazelnut yields.
  • The decision was made based on factors such as return on investment and the current climatic and financial situations.
  • Buyers interested in the land would need to invest significantly in removing trees and preparing the land for new planting.
  • The failure of the venture highlights the need for hazelnut varieties that are better suited for warmer climates in Australia.