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I wish TCL would stop referring to it as electronic paper, it's a matte LCD with some desaturated modes for eye comfort.
for me, the major selling point of a true e-paper display is sunlight readability, if your "electronic paper" LCD cant match e-ink, then it's not good enough.
The main E-ink patents are due to expire in 2026, so we should see some rapid development after that.
For me the main selling point of epaper is that the device can write to it then turn entirely off, for potentially multiple weeks of battery on a charge.
All of that notwithstanding, I'd still prefer a matte display.