I ain't hating on zoomers for their word it just really doesn't have the impact or important of enshittification.
just now learning the slang word of the year from an NPR article
The word of the year is now just something for boomers to roll their eyes at around the water cooler. It doesn't actually have any importance.
2022 - Goblin Mode
2021 - Vax
2020 - whatever your local term for a stay-at-home order was
2019 - Climate Emergency
2018 - Toxic
2017 - Youthquake
2016 - Post-truth
2015 - 😂 (this emoji was the word of the year.)
Show
Pearl clutching dictionary nerds don't want a word derived from a naughty word
I feel like rizz has been in the popular lexicon for a few years now, whereas enshittification only got coined this year afaik. I agree it's a far more poignant word, but probably not that common outside of some circles.
whoever it is that decides the word of the year does not want to call attention to the ongoing process of enshittification and will therefore ignore the existence of the word. the atomic unit of propaganda is emphasis, after all
Death to America
"enshittification"
"gone to shit"