After years of pressure from the Boycott, Divestment, and Sanctions movement, which has intensified in recent months, the German company Puma announced on December 12 that it will drop its sponsorship of the Israel Football Association.
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Is this the first time BDS has ever worked? Good win none the less!
Puma itself claimed that the decision to end its sponsorship was taken a year ago, and had nothing to do with the global movement for Palestine. The Israeli Football Association rejected what BDS claimed, stating that it was a “pathetic attempt…to mislead” and that it rejected the option to extend its contract with Puma back in September.
