In WOTF Lanier proposes a system where all your data and activity is basically tokenized so that you are compensated for everything you contribute online. He assures us that this would give us back control over our data in a hilariously naïve fantasy where each individual is going to spend all their time managing how their data is used rather than just opting the entirety of their catalogue to be made available to whichever all-powerful online services will require it to allow us access.