Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
Other studies found, that piracy actually increases sales, offsetting the (always oversestimated) loss of revenue.
So, no, that's a lie.
The real challenge to creative economies are the billionaires sucking all the profit from album sales or deleting television shows from the face of the earth for a tax writeoff.