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I think the most fucked up part about this is you know the restaurant employees (the ones who actually do the work during these surges) won't see a cent of this extra profit and 100% of it will go straight to the shareholders and executives.
Maybe a good idea to just turn around when you pull up and see there is surge pricing on a fucking cheeseburger.
I will experiment with boycotting this shit when I see it. We'll see which hypothesis wins out!