don't focus on what you need from them. if you make demands of their time and labor for speculative benefits, people will not help you. instead, keep pulling at the thread of what they need, always asking "what might we, collectively, do right now to improve things for you?" once a few people start talking about "what we can do", introduce them to each other and get a group talking about "what we can do for each other".

that is, don't try to assign people work. just facilitate discussion, continuously redirecting conversation towards concrete and collective action. be the person offering to do everything you can - but do not commit to doing everything. let people back themselves into a corner where they've committed themselves to taking action that they themselves conceived of. that's when people turn from "hmm, maybe we could do something but it seems overwhelming and we'll probably get fired" to "okay, I think I can do that". your goal must be to continuously identify impediments to collective action and to swiftly and judiciously remove them, until the only possibility that remains - the only thing that anyone involved can possibly do - is to take immediate and concrete action.

once they're committed and taking self-directed action, then teach them how to take your role with the people they know and who trust them, until they too are taking action. this is the basis of all organizing.