Dr bronners for skin and hair (I have very thick indian hair in jata style dreadlocks down to my knees). For a long time I used a charcoal based face wash (lush until they changed their formula for coal face, then some similar brand I found on amazon) but for whatever odd reason after a few years my skin stopped tolerating it and kept breaking out, so I switched to Kate Somerville's sulfur face wash which works wonders (but does have a bit of a smell to it unfortunately).

Looking specifically for men but I’m open to all opinions

Pay attention to what women are using, aside from dealing with make up the skin care routine isn't that different.

In the shower I use a daily foaming face cleanser. Using soap is worse on facial skin (ends up causing more breakouts, etc.).

I use bar soap for the rest of my shower routine.

In the mornings and evenings I moisturize dry skin areas (mainly hands and lips).

Before shaving I always exfoliate.

In the U.S. I tend to use Aveeno products for that stuff but you should be able to find equivalents of those things in Europe.

Dove unscented bar soap and whatever unscented shampoo I find at target or Walmart. My wife got alaffia Shea lotion that I like but she didn't, it goes on without feeling greasy and I use working hands on cold days when my knuckles crack

For my face i use Cerave daily moisturizing lotion. If you don't have that in europe look for anything that says "non comedogenic" and bonud points for salycic acid. These are really good if you suffer from acne, blotchy skin, or big ugly pores. Avoid scented stuff too, but as you said mens stuff that shouldn't be hard.

For body I use Vaseline Advanced Repair lotion, which is strong stuff and really good for eczema or garden variety dry skin.